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Artifcts is offering a solution to unite the objects in our lives with their stories, connecting people, helping to declutter without guilt, and ensuring our stories—not just objects—live on for generations. Press now turn to Artifcts for a fresh perspective on trends in managing legacy, connecting artists, and upcycling goods with stories.
AARP Innovation Labs Selects Artifcts for Accelerator Program

 has selected Artifcts to join the Labs' Accelerator 2022 winter cohort. This represents a meaningful milestone for Artifcts and an uplifting way to start the new year.

The eight-week program launches 31 January 2022 and will help Artifcts to better support the 50+ population. Together AARP and Artifcts will collaborate through research opportunities such as focus groups, feedback sessions, and available primary and secondary research sources  to refine product usage, placement and position in the 50+ population. We will harness our learnings to better serve the 50+ population and share related announcements here and on social media this spring.


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Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Has Much Changed for Female Entrepreneurs During the COVID Pandemic?

Gary Drenik, Forbes Contributor for Leadership Strategy, interviewed Artifcts co-founders Heather Nickerson and Ellen Goodwin to gain their perspectives on female-led entrepreneuriship in the time of COVID.

Some of the best business ideas are born out of people solving their own problems and then offering the solution to the world. Artifcts is no different, but what is different was the when, why, and how that resulted in this startup going from a glimmer of an idea to a launched subscription platform in under nine months. 

The full interview is now available online at Forbes.


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Artifcts Shows Up for Golf Charity Event

Artifcts loves the great outdoors and every chance to be local, and this weekend that meant sponsoring a team in the Greenish Jacket Foundation's 7th Annual chairty golf tournament. The Foundation raises money to support research into scleroderma (an auto-immune disease) at the Mayo Clinic in Rochester, MN.

Conditions were a bit windy for the tournament at the Falconhead Golf Club in Austin, TX, just ask the golfers who had to face those winds, uphill, on a par five. Not ideal. But they turned out, as did Artifcts. Where will you find us next?

Support local!

Artifcts Logo on Tee Box at Greenish Jacket Tournament


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Artifcts Joins NAPO as a Business Partner

Enabling the Decluttering Movement 

At Artifcts, we know that not all "stuff" has meaning. Some things enter our lives, get shelved, boxed, stashed. Some things just help us make a cozy, livable, or "us" home. And stuff accumulates. But the rest, the rest has meaning, and objects cannot speak for us. Just ask these garage tools! Our team is focused on making it simple and fun to capture the meaning behind the objects of our lives. By doing that, we can help reduce the emotional burden, energy drain, and general chaos that physical objects around us can impose. 

Last month we published an interview on ARTIcles with a home organization professional that clearly struck a chord. We heard a resounding, "Been there!" message and the click as one of the superpowers of Artifcts fell into place: Organize and declutter without guilt. 

We are joining forces with the National Association of Productivity and Organizing (NAPO) Professionals as well as the local NAPO-Austin, Texas chapter, to help people through the organization process when you will need to know why you are keeping something (and then "organize that") or send it on to its next home. Each of those objects is a potential Artifct with a story, history, or meaning to capture whether you're holding onto it or not. 

We invite you to consider how Artifcts can help organize, declutter, and downsize so that you hold onto memories, not just objects.

NAPO    NAPO-Austin

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Artifcts Participates in Health & Wellness Expo

Artifcts, Inc. was a proud sponsor and participant of last night’s Health & Wellness Expo hosted by the Greater Reston Chamber of Commerce. Over 75 attendees and exhibitors gathered for a night of networking and learning how best to end 2021 on a strong, healthy note.  

Community members who stopped by the Artifcts booth experienced firsthand the power of Artifcts to connect loved ones over shared memories, stories, and physical objects. We were very proud to feature Artifcts from three generations of family members—Grandma's china, our CEO's hiking boots, a child's self portrait. Each Artifct on display had a unique QR code that let the viewer learn about the meaning and story behind the object. You never know what surprises you’ll uncover with Artifcts! 

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Artifcts Joins NEDA as a Corporate Partner

Artifcts, Inc. is pleased to announce its corporate partnership with NEDA (National End-of-Life Doula Alliance). NEDA’s mission is to inspire positive, creative change in American death practices by creating high standards, ethical and practical guidelines, and rich networking opportunities for all End-of-Life Doulas, resulting in meaningful experiences for the dying, their caregivers, and the agencies involved.  

Artifcts’ mission to help people capture, preserve, and share the meaning (and stories) behind the objects of their lives aligns with NEDA’s desire to create a meaningful experience for the dying and their families. Through Artifcts, families can connect and reminisce over their happy memories, histories, and legacies. Families can also utilize the Artifcts platform to export a copy of their most cherished Artifcts to their estate plan or will, enabling the owner to pass down stories in addition to "things." 

Artifcts looks forward to working with NEDA to help inspire positive, creative change towards end of life customs and practices.

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Artifcts Joins Wimberley Valley Chamber of Commerce

Artifcts has joined the Wimberley Valley Chamber of Commerce, representing a community in the hill country of Texas with a stunning array of artists, business owners, and community events. We're proud to become a part of this community and support local and small businesses. Artifcts hopes to showcase local artisans in the months to come through Artifcts ARTIcles, participate in community events, and engage with thought leaders on how to build upon the already thriving business environment.

Artifcts joins Wimberley Chamber of Commerce

The Chamber has scheduled several events to introduce Artifcts. 

Wednesday, October 6 @ 10:30am. The Artifcts ribbon cutting ceremony will be held at the EmilyAnn Theatre & Gardens. Thank you to the Theatre for hosting! 

Tuesday, November 2 @ 8am. Artifcts co-founder Ellen Goodwin will be on the radio for Chamber Chat with Wimberley Valley Radio KWVH 94.3. Tune in locally or online!

Thursday, November 11 @ 8:30am. The Chamber will host Artifcts for a Chamber Coffee & Chat. Join to learn more about Artifcts and to share updates and engagement opportunities with your Chamber business.

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Artifcts Joins Greater Reston Chamber of Commerce

Artifcts, Inc. is proud to announce its membership in the Greater Reston Chamber of Commerce. The Reston Chamber is the catalyst for business growth and entrepreneurship in the Dulles Corridor. Artifcts joins 400+ other Chamber members, including Google, Microsoft, Leidos, M&T Bank, and Inova.  

CEO and Co-Founder Heather Nickerson stated, “We are excited to be part of the vibrant Reston Chamber and look forward to working with and partnering with other members of the Chamber as Artifcts continues to grow.”   

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A Letter from Our CEO

Dear Readers, 

I am very proud to announce the launch of Artifcts, our web and app-based platform that enables users anywhere and everywhere to capture, preserve, and share the stories (and meaning) behind the objects in their lives. 

Why Artifcts? My mother was the initial inspiration for Artifcts. She passed away unexpectedly several years ago. Like most of us, she had a lot of stuff.  

Following her death, I was frustrated because I had her stuff, but what I really wanted were her stories. The who, what, when, where, and why behind the objects. Why did she have a certain item? Where did it come from? When did she get it? What was the story behind her beloved softball glove? What did it mean to her? Why did she love a specific piece of jewelry? Who gave it to her? Was it for a special occasion? What occasion? Sadly, the objects could not tell her story. Only my mother could have done that, and she was no longer here.  

That was the genesis of Artifcts—an overwhelming desire to ensure that anyone anywhere would have a safe and secure way to pass down stories, not just things. To ensure that others would never have to be in the same situation I found myself in one January morning, sitting in my mother’s closet fighting back tears, pondering what to keep and what to rehome.  

That was the genesis of Artifcts—an overwhelming desire to ensure that anyone anywhere would have a safe and secure way to pass down stories, not just things

As with any idea, Artifcts has evolved over the months to be more than just a place to document the who, what, when, where, and why behind the objects in our lives. We’ve created and enabled a variety of features that allow our community members to capture small (and big) moments in time, connect with loved ones, and preserve the meaning behind the objects that speak to who we are and where we’ve been. 

I invite you, dear Readers, to join us on our adventure. Share an Artifct with a friend or a loved one. Tell a story that hasn’t been told before. Create, connect, inspire. (Or if you want to make your insurance agent very happy, export a copy of your Artifcts to your homeowner’s policy.) It’s all doable here. 

Go ahead. Give us a try. Tell us what you think. We’d love to hear from you. 

Happy Artifcting, 

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Press Release: Artifcts Debuts New Platform to Capture Objects and Their Stories

Artifcts, Inc. has announced the upcoming launch of its web and app-based platform enabling people globally to capture the objects in their lives and the meaning behind them. The platform promises a simple, fun, and powerful process to upload an object, add a few details, and save it to a private viewing space. Artifcts community members can share their personal Artifcts privately or through social media, export to add to wills or insurance policies, and more.

Artifcts is designed to meet people where they are at in life: young artists, new parents, world travelers, and older adults alike, all looking to capture and preserve a piece of their history, legacy, and identity. Co-founder and CEO Heather Nickerson said, “We're redefining ‘artifacts.’ They don’t have to be valuable, historically relevant, or collections. Artifcts are something meaningful to you. They tell the tale of a life lived!"

Ellen Goodwin, Co-founder and CSO, emphasized that Artifcts offers a place to be yourself, no polish required. “Our beta launch confirmed that people are looking for a place to just be. Privacy is the default, the application is ad free, and the experience is cozy. People told us that Artifcts was like looking inside someone’s closet.”

The subscription-based platform will launch publicly on August 26 and will also offer concierge services for those seeking a personalized, hands-on Artifcting experience.


About Artifcts (

Artifcts is a purpose-driven community united by an appreciation for the history, stories, and memories represented by the 'stuff 'of our lives, from whiskey glasses and watches to sketches and dresses. We capture and preserve the objects of our lives and their stories to contextualize our life experiences, meaningfully connect with others, and ensure our personal legacies live on.

Co-founders Heather Nickerson and Ellen Goodwin started their careers at the Central Intelligence Agency and reunited through Artifcts. The pair is working together again supporting a new mission to preserve the personal and global history behind the objects of our lives.

Artifcts, Inc., was founded in December 2020 and is headquartered in Gainesville, Virginia.

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